389 CRO Ideas Swipe File for e-commerce Managers
389 CRO Ideas Swipe File for e-commerce Managers ↓ Your next test idea might already be sitting in another brand’s store. I’ve put together a swipe file with 389 CRO ideas and screenshots to help you find opportunities across your customer journey.
Free. Five quick questions, then it's yours.
What's inside
What you get
What’s inside:
1/ Navigation & discovery
Explore filter designs, collection-page menus, and ways to make product discovery easier.
2/ Product messaging
See how brands present benefits, materials, product sizes, and comparisons.
3/ Pricing & offers
Find examples of transparent pricing, trial sizes, upsells, and promotional banners.
4/ Social proof
Explore different ways to display reviews and rating scales on your product pages.
5/ Cart & checkout
Review how stores communicate shipping costs, delivery times, and purchase benefits.
Use the screenshots to make your ideas concrete.
Then connect them to a problem in your own store and build a hypothesis worth testing.
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex tells you which test wins before you build it, and runs your whole testing program in one place.
WANT THE FULL SWIPE FILE?
I’ll send it over.
Not sure where your shop leaks?
Book a call and we'll tell you where the money gets lost and what to test first.
Get the free copy
Answer five quick questions and the link is yours.
Step 1
Step 2
Step 3
Step 4
Step 5
What's your email address?
The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.






Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
