75+ A/B Test ideas from $100,000,000 e-Commerce Brands
75+ proven A/B test ideas for e-commerce managers (46 days until Black Friday) ↓ Before you lock in your BFCM plans, see what other brands actually tested. I’ve put together a collection of real experiments, with before-and-after examples and reported results to help you build your testing backlog.
Free. Five quick questions, then it's yours.
What's inside
What you get
Here’s a preview of what’s inside:
1/ Product messaging
Test a short subline highlighting your product’s two main benefits.
2/ Pricing & offers
Explore how you communicate discounts, savings, and bundle options.
3/ Navigation & discovery
Test visual mobile navigation and “shop by color” sections.
4/ Social proof
See how bestseller badges and customer images can fit into your product pages.
5/ Add-to-cart
Explore button visibility, sticky CTA timing, and savings displayed inside the button.
Use the examples to spot opportunities in your store and turn them into hypotheses worth testing.
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex tells you which test wins before you build it, and runs your whole testing program in one place.
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Not sure where your shop leaks?
Book a call and we'll tell you where the money gets lost and what to test first.
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Answer five quick questions and the link is yours.
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
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