130 documented sales A/B-Tests before BFCM
130+ documented sales A/B tests for you to test before BFCM. Black Friday is only 10 weeks away. Most brands will run the same urgency banners, countdown timers and discount overlays they ran last year.
Free. Five quick questions, then it's yours.
What's inside
What you get
The ones that win will run what the data says actually works.
Built from 7 years, 4,000+ A/B tests and €500M+ in additional revenue for European DTC brands.
Here's what's inside:
130 documented tests across sales, gifts, discounts and promotional themes.
Every one with a before, an after and a measured result.
What won: and by how much
Real uplifts from Europe's 1% DTC Brands
What lost: test before you copy
The ideas that looked obvious on paper and still went negative.
Worth knowing before Q4.
Every test comes with:
What changed, in one line
Where it belongs: PDP, cart, checkout, homepage
The measured uplift or loss
Plus coverage across:
Urgency, countdowns and cut-off dates
Discount framing and tiering
Cart and checkout reassurance
Gifting, delivery guarantees and personalisation
Want the full file?
Comment "BFCM"
Not sure where your shop leaks?
Book a call and we'll tell you where the money gets lost and what to test first.
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
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