130 documented sales A/B-Tests before BFCM
130+ documented sales A/B tests for you to test before BFCM. Black Friday is only 10 weeks away. Most brands will run the same urgency banners, countdown timers and discount overlays they ran last year.
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What you get
The ones that win will run what the data says actually works.
Built from 7 years, 4,000+ A/B tests and €500M+ in additional revenue for European DTC brands.
Here's what's inside:
130 documented tests across sales, gifts, discounts and promotional themes.
Every one with a before, an after and a measured result.
What won: and by how much
Real uplifts from Europe's 1% DTC Brands
What lost: test before you copy
The ideas that looked obvious on paper and still went negative.
Worth knowing before Q4.
Every test comes with:
What changed, in one line
Where it belongs: PDP, cart, checkout, homepage
The measured uplift or loss
Plus coverage across:
Urgency, countdowns and cut-off dates
Discount framing and tiering
Cart and checkout reassurance
Gifting, delivery guarantees and personalisation
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Free. Five quick questions, then it's yours.
Not sure where your shop leaks? Book a call and we'll tell you where the money gets lost and what to test first.
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More resources
Our 10 best A/B tests, backed by 4.3 million tests
Ten tests shops kept more often than the average test. More revenue from the traffic you already pay for.
Get the free PDFClaude Resources for e-Commerce in 2026
I built the Claude Framework for e-Commerce Managers. 11 resources covering a specific task. Here's what they do 👇
Get the playbookA/B-Tests from $100M DTC Brands
The ultimate A/B Test Blueprint for Shopify stores in 2025 ⚡ €19.528.926,52 in A/B Test wins - backed by data, not guesswork.
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Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.