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Resources/Guides/PDP Audit Checklist:
GuideChecklist·Free

PDP Audit Checklist:

Ecom owners take this (free) and have it forever. Our full Shopify PDP audit checklist. We went through our database of 4,000+ A/B tests and broke down the most important CRO checkpoints for product pages.

PDP Audit Checklist:

Get the free copy

Answer five quick questions and the link is yours.

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What's your email address?

What you get

Want to improve your conversions but don't know where to start?

What's inside:

7 Above the fold checks

10 Product imagery checks

10 Copy & messaging checks

8 CTA & add to cart checks

10 Trust & social proof checks

7 Variants & options checks

7 Pricing & offers checks

8 Friction & objection handling checks

5 Upsell & cross-sell checks

10 Technical & SEO checks

6 Analytics & testing readiness checks

87 checks total.

Want it?

Good to know

Free. Five quick questions, then it's yours.

Not sure where your shop leaks? Book a call and we'll tell you where the money gets lost and what to test first.

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More resources

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GuideArticle

How we built the genome

Where the tests in the genome come from and how Apex learns from them.

Get the guide →
Guide

Urgency & Scarcity: what Ecom brands with €100M+ know that you don't

This is the framework behind €1.7M in conversion uplift zero extra ad spend. I see this on almost every audit of 7–9 figure brands:

Get the guide →
GuideNotion page

Ecom Optimization Framework

We broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark.

Get the guide →
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