E-Commerce CRO Checklist
123+ copy-paste CRO Optimizations ideas for e-commerce managers ↓ Built on 4,000+ A/B tests across 250+ European DTC brands. We're not going to explain the method here. Just what it does:
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Step 1
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What you get
Run it on your homepage
Catch the checks that decide if visitors even scroll past the fold.
Run it on your category or PLP
Get the checks that kill browse-to-cart before it starts.
Run it on your product page
Get the checks that decide if "just looking" becomes "add to cart."
Run it on your cart
Get the checks that catch silent abandonment before checkout.
Run it on your checkout flow
Get the checks that find exactly where revenue is bleeding out.
Plus more, across:
\- Mobile-specific friction
\- Trust & social proof
\- Technical & speed
\- Testing & analytics readiness
...and more! Full checklist in the Airtable.
Good to know
Free. Five quick questions, then it's yours.
Not sure where your shop leaks? Book a call and we'll tell you where the money gets lost and what to test first.
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More resources
How we built the genome
Where the tests in the genome come from and how Apex learns from them.
Get the guideUrgency & Scarcity: what Ecom brands with €100M+ know that you don't
This is the framework behind €1.7M in conversion uplift zero extra ad spend. I see this on almost every audit of 7–9 figure brands:
Get the guideEcom Optimization Framework
We broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark.
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Spend the same on ads.
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Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.