🛍️ Black Friday E-Commerce CRO Checklist
53+ copy-paste Black Friday CRO checkpoints for e-commerce managers ↓ Built on 7 years and 4,000+ A/B tests with European DTC brands. We're not going to explain the method here. Just what it does:
Free. Five quick questions, then it's yours.
What's inside
What you get
Run it on your header and navigation
Catch the checks that decide if visitors find your BFCM deals at all.
Run it on your hero section
Get the checks that turn "another sale banner" into a reason to scroll.
Run it on your featured categories
Get the checks that stop shoppers from bouncing before they browse.
Run it on your featured products
Get the checks that decide if "nice discount" becomes "add to cart."
Run it on your social proof and trust signals
Get the checks that make a 40% off claim believable instead of suspicious.
Run it on your FAQ section
Get the checks that kill the shipping and sizing doubts that stall the sale.
Plus, every checkpoint comes tagged with:
- Impact rating, so you know what actually moves revenue
- Cost rating, so you know what you can still ship before BFCM
- The psychological driver behind it (Autonomy, Belonging, Safety, Sensory Stimulation, and more)
...and more! Full checklist in the Airtable.
Want the full Airtable with all 53+ Black Friday CRO checkpoints?
1\. Comment "BFCM"
2\. Repost for priority access
Not sure where your shop leaks?
Book a call and we'll tell you where the money gets lost and what to test first.
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Answer five quick questions and the link is yours.
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
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