Black Friday Prep PDP Audit
Here is my 250+ ๐๐น๐ฎ๐ฐ๐ธ ๐๐ฟ๐ถ๐ฑ๐ฎ๐ ๐๐ต๐ฒ๐ฐ๐ธ๐ฝ๐ผ๐ถ๐ป๐๐ to prep every part of your store before BFCM hits. E-commerce managers save this list before October. I put together this checklist and mapped the highest-impact checkpoints across every part of Black Friday prep, from infrastructure to retention.
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What you get
Built around conversion psychology,
real stress-test scenarios,
and proven playbooks from 250+ DTC brands.
What's included:
Site performance & speed ideas
Inventory & logistics ideas
Pricing & discount strategy ideas
Email & SMS marketing ideas
Ads & paid traffic ideas
Cart & checkout stress-test ideas
Urgency & scarcity tactics ideas
Customer support & staffing ideas
Post-BF retention ideas
Contingency & risk management ideas
Each with impact rating, implementation cost, and the psychological why
Here's how you use this base:
1\. Go through and check which revenue levers your store is missing
2\. Prioritize by impact and cost columns
3\. Use the psychological why to build your test hypothesis
4\. Test, implement, repeat
๐๐ณ ๐๐ผ๐โ๐ฟ๐ฒ ๐ฟ๐๐ป๐ป๐ถ๐ป๐ด ๐ฎ ๐ณ-, ๐ด-, ๐ผ๐ฟ ๐ต-๐ณ๐ถ๐ด๐๐ฟ๐ฒ ๐ฒ๐ฐ๐ผ๐บ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ฎ๐ป๐ฑ ๐๐ฎ๐ป๐ ๐๐ต๐ถ๐ ๐ณ๐ฟ๐ฎ๐บ๐ฒ๐๐ผ๐ฟ๐ธ:
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Free. Five quick questions, then it's yours.
Not sure where your shop leaks? Book a call and we'll tell you where the money gets lost and what to test first.
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More resources
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This is the framework behind โฌ1.7M in conversion uplift zero extra ad spend. I see this on almost every audit of 7โ9 figure brands:
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Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.