123+ CRO Optimizations Ideas for e-commerce Managers
123+ copy-paste CRO Optimizations Ideas for e-commerce Managers ↓ Your next test idea might already be sitting in another brand’s store. I’ve put together a checklist with 123+ copy-paste CRO checkpoints,
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What you get
each rated by impact and cost, to help you find them page by page.
What’s inside:
1/ Homepage
Catch the checks that decide if visitors even scroll past the fold.
2/ Collection pages
Find what stops browsing before it turns into a product click.
3/ Product pages
See what decides if “just looking” becomes “add to cart”.
4/ Cart
Catch silent abandonment before checkout.
5/ Checkout
Find exactly where revenue leaks out at the last step.
Run it on one page at a time.
Then pick the checks with high impact and low cost and turn them into a hypothesis worth testing.
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex tells you which test is likely to win before you build it, and runs your whole testing program in one place.
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How we built the genome
Where the tests in the genome come from and how Apex learns from them.
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This is the framework behind €1.7M in conversion uplift zero extra ad spend. I see this on almost every audit of 7–9 figure brands:
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We broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark.
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