Long consideration
High-value purchases take many visits across channels, and plenty of buyers still prefer the store. Your pages have to carry the value story every time.
Luxury E-Commerce
For online shops from €100k a month
A/B testing for luxury and premium shops
Your buyers take weeks to decide, want proof it's genuine, and walk away the moment the shop feels pushy. We find out what makes them commit, put odds on every test idea before it's built, and run six to ten tests at once, without a single countdown timer your brand would hate.
A free 30-minute call with the team. That's it.
4.3 millionA/B tests in the genome, from 151,000 shops
50%+of our A/B tests win. The industry: about 1 in 5
€500M+additional revenue for 250+ brands
What's different here
The hard sell doesn't work here
Luxury buyers aren't looking for a bargain. They're buying identity, craft and certainty, and they notice when a shop tries to rush them.
Proof it's genuine
Authenticity, craftsmanship and provenance have to be beyond doubt before someone spends that much online.
The price has to feel earned
Online, the ambience and the personal service of a boutique are gone. The page has to rebuild the reasons the price makes sense.
Tactics that cheapen the brand
Pop-ups, timers and heavy discounts can lift a number and damage the brand. Luxury needs wins that don't cost you your positioning.
What we test here
What a luxury backlog looks like
Every idea starts in research into your buyers, then Apex by DRIP, our own testing tool, gives it a Likelihood to Win, based on 4.3 million past tests, before anyone builds it. The database is clear that tactics don't travel: what wins on a fast-fashion shop can backfire on a luxury one. A few ideas that tend to show up:
Craft and provenance, told well
Materials, making and origin shown with the care of a boutique, where buyers decide whether the price is fair.
Certainty at checkout
Authenticity, secure delivery and generous returns made clear before payment, not after.
Service you can see
Personal advice, appointment options or chat, offered to buyers who hesitate on high-value items.
Scarcity that's real
Honest limited editions and made-to-order notes instead of manufactured urgency, tested so you know they help.
Results from our case studies
Giesswein sells premium merino footwear. SNOCKS is our biggest scale story. We don't have a public luxury case study yet.
€12.2M
over 3 years
How Giesswein added €12.2M in revenue after a post-COVID drop
€8.2M+
additional revenue
How SNOCKS scaled from €2M to €90M a year
Common questions
Only if you test cheap tactics. We start from research into your buyers, and a lot of what wins in luxury is better storytelling, clearer proof and better service, not timers and pop-ups. You approve every design before it goes live.
Luxury shops often have fewer orders and higher values. We plan tests on the traffic you actually have, test templates rather than single products, and fix duration and minimum detectable effect before launch, so the answer is clean.
In revenue per visitor, not clicks. A variant that gets fewer but bigger orders can win. A variant that gets more add-to-carts and no extra revenue doesn't.
The first month is research, and the first tests go live by the end of it. By month three, six to ten tests run at once and the first winners are live. The guarantee: at least 10% more revenue in under six months, or month seven onward is free.
We work with online shops from €100k a month. Book a call and we'll tell you straight whether yours is a fit, and if it isn't, we'll say that too.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
See if your shop is a fit
30 minutes, and you'll know exactly where your shop stands.
The guarantee, in full
At least 10% more revenue in under six months, or month seven onward is free.
When you can predict what wins, you can promise the outcome. What counts as uplift, how it's measured, and what happens if we miss is written down in plain language.
We can promise it because we know our numbers: more than 50% of our A/B tests win, across 4,000+ documented experiments. That's when a guarantee stops being marketing and becomes underwriting.