Uplift
The default is 10% because that's the floor of our guarantee: at least 10% more revenue in under six months, or month seven onward is free.
One-time strategy and research setup.
Multiplied by 6 months in the ROI window.
The next step
This calculation is yours to share. The assumptions are explicit, the cost is fixed, and the graph explains timing separately from the ROI multiple.
Conservative on purpose. It's the same math we use across 4,000+ documented A/B tests.
Uplift
The default is 10% because that's the floor of our guarantee: at least 10% more revenue in under six months, or month seven onward is free.
Math
Monthly revenue x uplift x CM = additional monthly. Multiplied by 6 for the 6-month figure. No ramp curve smoothing.
Gewinner bleiben
Wins are persistent. Once shipped, the uplift recurs every month the change stays in production. Year 2 is pure profit with no further service cost.
Deckungsbeitrag
When the toggle is on, you enter your own CM%. We do not assume one for you; your CFO knows the real number.
Service cost
The cost shown is your input. Enter whatever the engagement is priced at; that number is the ROI denominator.
What's excluded
No extra traffic growth, CAC improvement, or AOV expansion outside the test. Boringly conservative.