Likelihood to Win:
choose what to test
Copied from a competitor, or just a hunch? Now every test idea shows how likely it is to win, before you build it.
Fabian GmeindlCo-Founder
Published
What is new
Every test idea in Apex now gets its Likelihood to Win: one percent, like 72%, that says how likely the idea is to win, compared with the other ideas in your backlog.
Apex scores each idea with learnings from over 4,000 of DRIP's own tests and 4.3 million observed A/B tests, and shows how many tests back the number. So the next test you build is the one at the top.
What you can do with it
- Score: every test idea gets its Likelihood to Win before you build it.
- Evidence: see how many tests back each number.
- Rank: your ideas sorted against your own backlog, so the next test is at the top.
Setup
Live in three steps
Add an idea, get its odds.
30-day free trial
your-shop.com
Install Apex
Start your free trial
Install Apex on your shop.
Show honest stock information
Ask the Apex chat what to test next
Add your test ideas
Type them into your backlog, or ask the Apex chat what to test next.
Ranked by Likelihood to Win
- 72%Show honest stock information
- 68%Size guide next to the size picker
- 64%Bundle picker on the product page
Pick the top one
Every idea shows its Likelihood to Win and its rank. Build, launch and read it in Apex.
Likelihood to Win
On every idea
Likelihood to Win
One percent per idea, for example 72%.
Backed by
How many tests support the number.
Rank
Where the idea sits in your backlog.
Good to know
Likelihood to Win ranks an idea against your own backlog. It tells you what to test next; it does not promise that a test wins.
Included in the 30-day free trial.
30 days. No card.