3.6×conversion rate
0.59% → 2.7% · CVR
CRO agency Germany
The CRO agency in Germany
that knows the odds before it tests
We're a German team that runs A/B testing programs for online shops. We research your buyers, put odds on every idea with a database of 4.3 million A/B tests, and run six to ten tests at once. In German or English, whichever your team prefers.
For online shops from €100k a month. A free 30-minute call with the team.
€500M+ in additional revenue for 250+ brands like:
Sound familiar?
Your agency's playbook was written for someone else's buyers.
The ideas came from a US playbook: countdown timers, loud urgency, badges your buyers have never heard of. German shoppers read the details, check the return terms and look for the payment method they trust. The tests lost, and nobody could say why.
Or the ideas were fine, but every call was in a second language, the reports talked about conversion rate instead of revenue, and your data protection officer heard about the tracking setup after it went live.
- Test ideas come from Anglo-American best-practice lists, not from your own buyers.
- Nobody checked the consent setup before the first test went live.
- One test runs at a time, so a whole year brings a handful of results.
- Results get reported as conversion rate, never as revenue, so nobody can defend the budget.
- Strategy calls happen in a second language, and the nuance gets lost.
How we run CRO for German online shops
We call it Prediction-Based Experimentation: every idea gets its odds before it gets built. Four steps, repeated every month.
The first month is research. We read your reviews, surveys, support tickets and your competitors' reviews, and put 40+ hours into session recordings and heatmaps. Our behavioural psychologists turn it into a 20+ page report on why your buyers buy, and why they don't. That's where you find out whether invoice payment, trust seals or return terms actually matter for your shop, instead of assuming it.
Before anything gets built, Apex, our own testing tool, gives every idea a Likelihood to Win, based on the 4.3 million tests in our database, the 4,000+ we ran ourselves and what the research says about your shop. Then we rank the ideas by revenue at stake, Likelihood to Win and effort, and re-rank them every two weeks.
We design the variants, build them at code level and QA them on real devices. Before the first launch we check your consent and analytics setup, so your data protection officer knows what runs. Then six to ten tests run in parallel, with the statistics fixed upfront: frequentist, 80% confidence, 80% power, no early stopping.
We measure revenue per visitor, not clicks. Winners ship and keep earning. Every result, win or lose, gets filed by the buyer motivation and friction point it touched, so the odds on your next ideas get better. Everything we learn is documented and stays yours, even if you leave.
That's the short version. The full method, phase by phase, is on the process page.
See the full processGerman shops that test all year
Two German brands that went from occasional tests to a program that runs every month.
€4.7Mover 3.5 years
202 · Experiments
How Livefresh generated €4.7M by turning a health reset into a guided buying system
€500M+additional revenue for our clients
4,000+A/B tests run by our own team
27% to 56%our win rate: 2024, then April to June 2026
What you get
Everything a testing program needs, from one German-speaking team.
A research report on your buyers
20+ pages on what drives your buyers, what makes them hesitate and where your funnel leaks revenue.
A ranked test backlog
Every idea written as if, then, because, with its Likelihood to Win and effort, re-ranked every two weeks on your results.
Designed and built variants
3 to 5 designed variants per test for mobile and desktop, approved by you, then a code-level build, no visual editors.
QA on real devices
Our 10-person QA team checks every variant on real devices, tracking included, before it touches your traffic.
Reporting in revenue
Three dashboards: the research memory, the experiment pipeline and an executive view in revenue per visitor.
A call every two weeks, in German
A call with the team every two weeks, in German or English, and every learning documented so it stays yours.
Questions we get on almost every call
Yes. DRIP is headquartered in Traunstein, Bavaria. The strategists you talk to speak German, and they work in the same regulatory and business environment as you do. We're not a US or UK agency with a German sales office.
We plan every test around your consent setup, check your analytics and data protection setup before the first launch, and document how visitors are assigned to variants and where the data goes. Our German-speaking team can bring your data protection officer in directly. Compliance depends on your consent setup as much as on the testing tool, so we check it with you rather than promise it on a website.
No. We're based in Germany and know the German-speaking market best, but we work with online shops across Europe too, and many of our clients sell across borders. What matters more than the country is size: we work with online shops from €100k a month in revenue.
German buyers tend to be careful. They read the details, check return terms and shipping costs, and look for payment methods they trust, like PayPal, Klarna or paying by invoice. Trust seals such as Trusted Shops carry weight a generic badge doesn't. But those are starting points, not rules. The research shows which of them matter for your buyers, and the test shows whether fixing it makes money.
Yes. Calls, reports and documentation can all be in German. If your team mixes languages, we work in English too, whatever your team prefers.
In month one the research is done, the plan is scored and the first tests are live. A test counts once it reaches the sample size we calculated before launch, so nothing gets called early. By month three you've usually run more experiments than most brands ship in a year. When our team runs the program, the guarantee applies: at least 10% more revenue in under six months, or month seven onward is free.
Talk to a CRO team
that speaks your language.
Book a call with the team, in German or English. Tell us about your shop, and we'll tell you where it stands, what we'd test first and whether we're the best use of your money.
See if your shop is a fit
30 minutes, and you'll know exactly where your shop stands.
The guarantee, in full
At least 10% more revenue in under six months, or month seven onward is free.
When you can predict what is likely to win, you can promise the outcome. What counts as uplift, how it's measured, and what happens if we miss is written down in plain language.
We can promise it because we know our numbers: more than 50% of our A/B tests win, across 4,000+ documented experiments. The guarantee stands when our team runs the program for you.