Replatformed. Revenue Dropped.
We Fix That.

Ideally, the post-replatform CRO program begins before go-live. The Baseline Audit can be prepared in parallel with your platform build, so testing starts within the first week after launch. However, most brands come to us 1-3 months post-migration when the conversion drop is already visible. The earlier you start, the less cumulative revenue you lose — every week of delay at a 20% conversion dip on a €10M/year brand costs roughly €38,000 in lost revenue.

DRIP works across all major e-commerce platforms including Shopify, Shopify Plus, WooCommerce, Magento, BigCommerce, Salesforce Commerce Cloud, and custom builds. The most common migration patterns we handle are Magento to Shopify Plus, custom platforms to Shopify, and WooCommerce to Shopify. Our testing tools integrate at the code level rather than through visual editors, ensuring accurate results regardless of platform architecture.

With our structured recovery protocol, most brands recover pre-migration performance within 3-6 months. The first 4-6 weeks focus on the Baseline Audit and Gap Analysis. A/B testing begins immediately after, with 6-10 parallel experiments running simultaneously at a median test duration of 42 days. Kickz recovered from a 0.59% conversion rate to 2.7% — well beyond their pre-migration baseline — through 77 structured experiments over 3 years. The initial recovery is faster; the sustained growth compounds over time.

Conversion rate drops after replatforming because user behavior is learned and habitual. Your existing customers have built mental models of how your site works — where to find products, how checkout flows, where trust signals appear. A platform migration disrupts these patterns even when the new experience is objectively better. Common causes include checkout flow changes, missing or relocated trust signals, navigation structure differences, mobile experience regressions, and degraded page speed under real-world conditions with third-party scripts and integrations.

Your development team can fix bugs and implement known improvements, but post-replatform conversion recovery requires systematic diagnosis and controlled experimentation. The danger of fixing issues without A/B testing is that you cannot distinguish between changes that actually recover conversion rate and changes that feel right but have no measurable impact — or that make things worse. Our approach uses controlled experiments with frequentist statistical methodology to ensure every change is validated before permanent implementation. With a 36.3% win rate, roughly two-thirds of hypotheses — even well-informed ones — do not produce positive results.

Natural recovery after replatforming is a myth for most brands. Without structured intervention, conversion rate dips of 10-30% can persist for 12-18 months or become the new baseline. On a €10M/year brand with a 20% conversion dip, that represents €2M in lost annual revenue. Our recovery program typically costs a fraction of that loss and delivers measurable results within the first 2-3 months of testing. Giesswein generated €12.2M in additional revenue over 3 years; SNOCKS generated €8.2M. The compounding return on structured experimentation far exceeds the cost of intervention.