You replatformed.
Now get the revenue back.

As soon as you see the drop. Every week you wait costs revenue. In the first month, the research is done, the plan is scored and the first tests are live. Many shops come to us a few months after go-live, when the drop is already visible. That works too, it just means more revenue lost on the way.

We work with online shops, whatever they run on. We build every variant at code level rather than with visual editors, so a test doesn't depend on a platform's page builder, and our QA team checks it on real devices before launch. If you're unsure whether your setup fits, ask us on the call.

It depends on how deep the drop is and how much traffic you have. In month one, the research is done and the first tests are live. By month three, you've usually run more experiments than most brands ship in a year. When our team runs the program, our guarantee applies: at least 10% more revenue in under six months, or month seven onward is free.

Because buying is a habit. Your returning customers know where things are: how to find products, how checkout works, where the reviews sit. A migration breaks those habits, even when the new shop is better on paper. Common causes are a changed checkout, missing trust signals, a new navigation, a weaker mobile experience, and slower pages once real traffic and third-party scripts load.

Your developers can fix bugs. But most of the drop comes from changes that aren't bugs, and there you can't tell a real fix from one that just feels right without testing it. Even with good research, 40 to 50% of our tests come back negative or unclear. If you want your team to build the tests, we also work as consultants: your team builds and launches, with Apex and a call with us every two weeks.

You can, but you're betting on it. Some of the drop fades as regulars get used to the new shop. The rest, like missing trust signals or a clumsier checkout, stays until someone fixes it. Waiting doesn't tell you which part is which. Research and tests do.