+€323Kper month
18 · Winning tests
DTC conversion optimization
DTC conversion optimization
for brands that pay for every visitor
Your ads bring the visitors. Your shop decides what they're worth. We research why your buyers buy, put odds on every idea with a database of 4.3 million A/B tests, and run six to ten tests at once, measured in revenue per visitor.
For online shops from €100k a month. A free 30-minute call with the team.
€500M+ in additional revenue for 250+ brands like:
Sound familiar?
Your ads get more expensive. Your shop converts the same.
You built a good product and an ad engine that works. For a while, every euro in brought more out. Then acquisition costs crept up, returns ate into the margin, and the first order that used to pay for itself now barely breaks even.
Everyone reaches for the media plan. But the money leaks between the ad click and the order confirmation, and every leak gets bigger with every euro you spend on traffic.
- Acquisition costs keep rising, and the shop still turns the same share of visitors into buyers.
- Order value is stuck, because bundles and cross-sells were set up on gut feeling, not tested.
- The subscription offer sits where nobody sees it, or asks for too much commitment too early.
- The brand story works in the ad and disappears on the product page.
- Test ideas come from competitor screenshots, so wins are rare and nobody can say why.
How we optimize a DTC shop
We call it Prediction-Based Experimentation: every idea gets its odds before it gets built. Four steps, repeated every month.
The first month is research. Reviews, surveys, support tickets, your competitors' reviews, and 40+ hours of session recordings and heatmaps. Buying from a single brand's shop takes more trust than buying on a marketplace, so we look hard at what makes your buyers believe you, and where the funnel leaks revenue between ad click and order. You get a 20+ page report, and every idea is written as if, then, because.
Apex by DRIP, our own testing tool, gives every idea a Likelihood to Win, based on the 4.3 million tests in our database, the 4,000+ we ran ourselves and what the research found about your buyers. Add revenue exposure and effort, and you get a ranked plan that recalibrates every two weeks. Weak ideas die on the list, not on your ad budget.
We design the variants, build them at code level and QA them on real devices. Then six to ten tests run in parallel across product pages, bundles and cross-sells, subscription offers, cart and checkout, so the whole funnel improves at once, not one page a quarter. The statistics are fixed before launch: frequentist, 80% confidence, 80% power, no early stopping.
We measure revenue per visitor, so a test that lifts conversion but shrinks order value doesn't count as a win. Every result, win or lose, gets filed by the buyer motivation it confirmed and the friction it exposed, so your next ideas start with better odds. Everything we learn is documented and belongs to you.
That's the short version. The full method, phase by phase, is on the process page.
See the full processWhat this looks like for brands that sell direct
Two DTC brands: one in activewear, one in health food.
€4.7Mover 3.5 years
202 · Experiments
How Livefresh generated €4.7M by turning a health reset into a guided buying system
€500M+additional revenue for our clients
4,000+A/B tests run by our own team
27% to 55%our win rate, 2024 to last quarter
What you get
Everything a DTC testing program needs, run by one team.
A research report on your buyers
20+ pages on why people buy from your brand, what brings them into your category and where your funnel leaks revenue.
A ranked test plan
Every idea with its Likelihood to Win, revenue exposure and effort, re-ranked every two weeks on your results.
Designed variants you approve
3 to 5 designed variants per test for mobile and desktop that you sign off before any code gets written.
Tests that don't break your shop
Code-level builds, no visual editors, checked on real devices by our QA team, tracking included.
Six to ten tests running at once
Across product pages, bundles, cart and checkout, with clean 50/50 splits and pre-registered statistics.
Dashboards and a call every two weeks
Research memory, experiment pipeline and an executive view in revenue per visitor, plus a call with the team every two weeks.
Questions we get on almost every call
The economics are different. You pay for most of your visitors, so what counts is how much revenue each one brings, not only whether they convert. That's why we measure every test in revenue per visitor, which catches order value as well as conversion. And buying from a single brand's shop takes more trust than buying on a marketplace, so trust, brand story and perceived value weigh more in the research and in the test ideas.
On your shop, yes. Where the subscription offer sits, how it's framed, how much commitment it asks for up front, how bundles are built: those are tests like any other. They get researched, scored for their Likelihood to Win and measured in revenue per visitor.
We don't touch your media buying. We make the traffic you already pay for worth more. When more visitors buy and each order is worth more, every euro of ad spend brings back more revenue without changing a single campaign. That's why DTC brands with a strong ad engine have the most to gain from testing.
Fashion and underwear, activewear, food and snacks, health food, jewellery, fitness and recovery equipment, and gifting, among others. SNOCKS, Oceansapart, KoRo, Livefresh, Purelei and Blackroll are all in our case studies. The method works across categories because it starts with research into your buyers. What changes is which motives drive the purchase in yours.
In month one the research is done, the plan is scored and the first tests are live. A result counts once its test reaches the sample size we fixed before launch, never earlier. By month three your shop has usually run more experiments than most brands ship in a year. When our team runs the program, the guarantee applies: at least 10% more revenue in under six months, or month seven onward is free.
Yes. Plenty of our DTC clients run on Shopify or Shopify Plus, others on custom or headless setups. We build every test at code level, so the method doesn't depend on the platform.
Online shops from €100k a month in revenue. Below that, tests take too long to reach a result and the program can't pay for itself. If that's you, we'll tell you on the call.
Your ads bring the visitors.
Let your shop make them worth more.
Book a call and tell us about your brand: where the funnel stands and where you want it to go. We'll tell you straight whether a testing program is the best use of your money right now.
See if your shop is a fit
30 minutes, and you'll know exactly where your shop stands.
The guarantee, in full
At least 10% more revenue in under six months, or month seven onward is free.
When you can predict what wins, you can promise the outcome. What counts as uplift, how it's measured, and what happens if we miss is written down in plain language.
We can promise it because we know our numbers: more than 50% of our A/B tests win, across 4,000+ documented experiments. The guarantee stands when our team runs the program for you.