UK GDPR and PECR
Since Brexit, the UK has its own version of the GDPR, and cookie consent falls under PECR, enforced by the ICO. Brands selling in the UK and the EU need a setup that satisfies both.
United Kingdom
For online shops from €100k a month
A/B testing for online shops in the United Kingdom
British shoppers are used to polished shops and quick delivery, and the market has its own rules since Brexit. We find out what makes your UK buyers order, put odds on every test idea before it's built, and run six to ten tests at once.
A free 30-minute call with the team. That's it.
4.3 millionA/B tests in the genome, from 151,000 shops
50%+of our A/B tests win. The industry: about 1 in 5
€500M+additional revenue for 250+ brands
What's different here
A mature market with its own rules
The UK is one of Europe's most developed e-commerce markets. That means demanding shoppers, strong competitors and a legal setup that no longer simply follows the EU.
Shoppers who've seen it all
British buyers compare against the best shops they know. A clunky mobile page or a slow checkout loses them faster than you'd think.
Selling across the border
For shops based in the EU, duties, delivery times and returns to the UK changed with Brexit. Unclear answers here stop orders at the last step.
Learnings don't travel automatically
Promotions, delivery promises and even tone of voice land differently in the UK than in Germany or the Nordics. A winner elsewhere is a hypothesis here, not a given.
What we test here
What a UK backlog looks like
The method is the same in every market: research into your buyers, a Likelihood to Win from Apex by DRIP, our own testing tool, on every idea, six to ten tests at once. A few ideas that tend to show up for UK shops:
Duties and delivery, answered early
For cross-border shops: who pays duties, when it arrives and how returns work, stated on the product page instead of discovered at checkout.
Local, not translated
Prices in pounds, British spelling and delivery promises that sound native, so the shop doesn't feel like a foreign one.
Promotions framed for UK buyers
How offers, bundles and free delivery are presented, tested instead of copied from another market.
A faster mobile checkout
Fewer steps and the payment options your UK buyers actually use, because this audience doesn't wait.
Results from our case studies
We don't have a public UK case study yet. These are two of our biggest results, run with the same method.
€8.2M+
additional revenue
How SNOCKS scaled from €2M to €90M a year
€12.2M
over 3 years
How Giesswein added €12.2M in revenue after a post-COVID drop
Common questions
Yes, when it's set up right. The rules mirror the EU closely: a lawful basis for processing, proper cookie consent under PECR and careful handling of personal data. Your data protection lead signs off on the setup, and we plan tests around what it allows.
Yes, as long as the results are read per market. We'd rather run a test in both markets and learn that it only wins in one than assume a winner travels.
Yes. We work with online shops on any platform, and tests are built at code level, not in a visual editor.
The first month is research, and the first tests go live by the end of it. By month three, six to ten tests run at once and the first winners are live. The guarantee: at least 10% more revenue in under six months, or month seven onward is free.
We work with online shops from €100k a month. Book a call and we'll tell you straight whether yours is a fit, and if it isn't, we'll say that too.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
See if your shop is a fit
30 minutes, and you'll know exactly where your shop stands.
The guarantee, in full
At least 10% more revenue in under six months, or month seven onward is free.
When you can predict what wins, you can promise the outcome. What counts as uplift, how it's measured, and what happens if we miss is written down in plain language.
We can promise it because we know our numbers: more than 50% of our A/B tests win, across 4,000+ documented experiments. That's when a guarantee stops being marketing and becomes underwriting.