One shop, three audiences
German-, French- and Italian-speaking buyers read, trust and decide differently. A test that wins in one language region can be flat in another.
For online shops from €100k a month
Swiss shoppers spend well and expect a lot: flawless shops in three languages, prices in francs and no tricks. We find out what makes your Swiss buyers order, put odds on every test idea before it's built, and run six to ten tests at once.
A free 30-minute call with the team. That's it.
What's different here
Switzerland is small, rich and precise. Shoppers notice sloppy details, and one shop often has to work in German, French and Italian.
German-, French- and Italian-speaking buyers read, trust and decide differently. A test that wins in one language region can be flat in another.
The revised Federal Act on Data Protection has applied since September 2023. It sits close to the GDPR but is its own framework, so shops serving Switzerland and the EU need a setup that satisfies both.
Swiss buyers are privacy-aware and quick to leave when something feels off. Dark patterns cost trust here faster than elsewhere.
For shops shipping from the EU, customs, VAT and delivery times to Switzerland are real questions buyers ask before they order.
What we test here
The method is the same in every market: research into your buyers, a Likelihood to Win from Apex by DRIP, our own testing tool, on every idea, six to ten tests at once. A few ideas that tend to show up for Swiss shops:
The ways Swiss buyers like to pay, like TWINT, shown before checkout instead of only at the last step.
Prices in francs with duties and delivery made clear on the product page, so the final price holds no surprise.
Messages written for each language region and tested there, instead of one translation for everyone.
Reviews, guarantees and service promises presented plainly, without urgency tricks that Swiss buyers see through.
We don't have a public Swiss case study yet. These are two of our biggest results, run with the same method.

€8.2M+
additional revenue

€12.2M
over 3 years
Yes, when it's set up right. The revised Data Protection Act asks for a clear purpose, transparency and proper consent where tracking is involved. Your data protection lead signs off on the setup, and we plan tests around what it allows.
Yes, and we'd read the results per language region. A winner in the German-speaking part is a hypothesis for the French-speaking part, not a given.
We report in revenue per visitor and in the currency your shop sells in, so the numbers match your own books.
The first month is research, and the first tests go live by the end of it. By month three, six to ten tests run at once and the first winners are live. The guarantee: at least 10% more revenue in under six months, or month seven onward is free.
We work with online shops from €100k a month. Book a call and we'll tell you straight whether yours is a fit, and if it isn't, we'll say that too.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
The guarantee, in full
When you can predict what wins, you can promise the outcome. What counts as uplift, how it's measured, and what happens if we miss is written down in plain language.
We can promise it because we know our numbers: more than 50% of our A/B tests win, across 4,000+ documented experiments. That's when a guarantee stops being marketing and becomes underwriting.
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