Payment is local
Klarna is big in Sweden, Vipps in Norway, MobilePay in Denmark. A checkout that doesn't lead with the method people use at home loses them.
Nordics
For online shops from €100k a month
A/B testing for online shops in the Nordics
Sweden, Norway, Denmark and Finland are some of the most digital markets in Europe. Buyers are mobile-first, pay the local way and punish friction hard. We find out what makes your Nordic buyers order, put odds on every test idea before it's built, and run six to ten tests at once.
A free 30-minute call with the team. That's it.
4.3 millionA/B tests in the genome, from 151,000 shops
50%+of our A/B tests win. The industry: about 1 in 5
€500M+additional revenue for 250+ brands
What's different here
Four countries, low tolerance for friction
The Nordics look like one region from the outside. Up close, every country pays, trusts and regulates a little differently.
Friction is punished
Nordic shoppers are digitally fluent and quick to leave. Friction in checkout, delivery or returns costs more here than elsewhere.
Four authorities, one GDPR
Each country enforces the GDPR through its own authority, and Norway sits in the EEA rather than the EU. Tests run on the visitors who consent, market by market.
Trust over hype
Nordic buyers respond to honest, clear information. Pushy tactics that work elsewhere often cost trust here.
What we test here
What a Nordic backlog looks like
The method is the same in every market: research into your buyers, a Likelihood to Win from Apex by DRIP, our own testing tool, on every idea, six to ten tests at once. A few ideas that tend to show up for Nordic shops:
The right payment per country
Leading with Klarna, Vipps or MobilePay depending on the market, and testing how the payment step is ordered.
A mobile checkout with no dead weight
Fewer fields, faster steps and fewer surprises, because most of these buyers are on a phone.
Delivery and returns, spelled out
Delivery options, pickup points and return terms made clear before checkout, not after.
Local copy per country
Swedish, Norwegian, Danish and Finnish copy written for each market and tested there, instead of one translation for all four.
Results from our case studies
We don't have a public Nordic case study yet. These are two of our biggest results, run with the same method.
€8.2M+
additional revenue
How SNOCKS scaled from €2M to €90M a year
€12.2M
over 3 years
How Giesswein added €12.2M in revenue after a post-COVID drop
Common questions
Yes, as long as results are read per country. Payment, language and expectations differ, so a winner in Sweden is a hypothesis in Denmark. We'd rather learn that from a test than assume it.
Yes, when it's set up right. Each country has its own authority, and Norway follows the GDPR through the EEA. Your data protection lead signs off on the setup, and we plan tests around what it allows.
We work with online shops on any platform. Tests are built at code level, not in a visual editor, so the platform doesn't limit what can be tested.
The first month is research, and the first tests go live by the end of it. By month three, six to ten tests run at once and the first winners are live. The guarantee: at least 10% more revenue in under six months, or month seven onward is free.
We work with online shops from €100k a month. Book a call and we'll tell you straight whether yours is a fit, and if it isn't, we'll say that too.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
See if your shop is a fit
30 minutes, and you'll know exactly where your shop stands.
The guarantee, in full
At least 10% more revenue in under six months, or month seven onward is free.
When you can predict what is likely to win, you can promise the outcome. What counts as uplift, how it's measured, and what happens if we miss is written down in plain language.
We can promise it because we know our numbers: more than 50% of our A/B tests win, across 4,000+ documented experiments. That's when a guarantee stops being marketing and becomes underwriting.