iDEAL comes first
Most Dutch shoppers pay with iDEAL. A checkout that treats it as one option among many, or hides it, loses orders.
Netherlands
For online shops from €100k a month
A/B testing for online shops in the Netherlands
Dutch shoppers are direct, value-conscious and loyal to how they pay. They're also used to some of the best-tested shops in Europe. We find out what makes your Dutch buyers order, put odds on every test idea before it's built, and run six to ten tests at once.
A free 30-minute call with the team. That's it.
4.3 millionA/B tests in the genome, from 151,000 shops
50%+of our A/B tests win. The industry: about 1 in 5
€500M+additional revenue for 250+ brands
What's different here
Direct buyers, high standards
The Netherlands is one of Europe's most digital shopping markets. Buyers know what a good shop feels like and have little patience for anything else.
An active regulator
The Dutch data protection authority, the Autoriteit Persoonsgegevens, is one of the most active in Europe, and cookie walls that force consent aren't allowed. Tests run on the visitors who agree.
The bar is set by the best
Coolblue and bol.com are known for testing everything, and they shape what Dutch shoppers expect from any shop.
No-nonsense buyers
Dutch shoppers respond to clear, honest information and value. Vague claims and pushy tactics tend to backfire.
What we test here
What a Dutch backlog looks like
The method is the same in every market: research into your buyers, a Likelihood to Win from Apex by DRIP, our own testing tool, on every idea, six to ten tests at once. A few ideas that tend to show up for Dutch shops:
iDEAL front and centre
Showing iDEAL early, on the product page and in the cart, and testing how the payment step is ordered.
Straight talk on the product page
Plain facts, honest comparisons and clear prices instead of marketing language.
Delivery that matches local expectations
Delivery dates, cut-off times and returns stated clearly, because Dutch buyers are used to fast, reliable shipping.
Local, not translated
Dutch copy written for Dutch buyers and tested, instead of a translation of the German or English shop.
Results from our case studies
We don't have a public Dutch case study yet. These are two of our biggest results, run with the same method.
€8.2M+
additional revenue
How SNOCKS scaled from €2M to €90M a year
€12.2M
over 3 years
How Giesswein added €12.2M in revenue after a post-COVID drop
Common questions
iDEAL changes how a Dutch checkout should be built, so it's one of the first things the research looks at. How it's shown and ordered gets tested like everything else, with odds from Apex before we build.
Yes, when it's set up right. The GDPR applies, enforced by an active authority, and consent has to be freely given. Your data protection lead signs off on the setup, and we plan tests around what it allows.
Not automatically. Dutch buyers pay and decide differently, so a German winner is a hypothesis in the Netherlands. We'd test it there before rolling it out.
The first month is research, and the first tests go live by the end of it. By month three, six to ten tests run at once and the first winners are live. The guarantee: at least 10% more revenue in under six months, or month seven onward is free.
We work with online shops from €100k a month. Book a call and we'll tell you straight whether yours is a fit, and if it isn't, we'll say that too.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
See if your shop is a fit
30 minutes, and you'll know exactly where your shop stands.
The guarantee, in full
At least 10% more revenue in under six months, or month seven onward is free.
When you can predict what is likely to win, you can promise the outcome. What counts as uplift, how it's measured, and what happens if we miss is written down in plain language.
We can promise it because we know our numbers: more than 50% of our A/B tests win, across 4,000+ documented experiments. That's when a guarantee stops being marketing and becomes underwriting.