A strict regulator
The Austrian data protection authority was the first in Europe to rule against a Google Analytics setup, in January 2022. Every tool in the stack has to meet that standard.
For online shops from €100k a month
Austria isn't a smaller Germany. Buyers decide differently, the data protection authority is one of the strictest in Europe, and a playbook copied from Munich often misses. We find out what makes your Austrian buyers order, put odds on every test idea before it's built, and run six to ten tests at once.
A free 30-minute call with the team. That's it.
What's different here
Same language, different market. Austrian shops need tests built for Austrian buyers and a setup that holds up to a strict regulator.
The Austrian data protection authority was the first in Europe to rule against a Google Analytics setup, in January 2022. Every tool in the stack has to meet that standard.
Consent has to be given actively. Tests run on the visitors who agree, so test durations have to be planned on that traffic, not on total sessions.
Austrian shoppers share a language with Germany but not every habit. A winner from a German shop is a hypothesis in Austria, not a given.
Giesswein, one of our biggest case studies, is an Austrian brand. After a post-COVID revenue drop, the program added €12.2M in revenue over three years.
What we test here
The method is the same in every market: research into your buyers, a Likelihood to Win from Apex by DRIP, our own testing tool, on every idea, six to ten tests at once. A few ideas that tend to show up for Austrian shops:
Wording, delivery promises and trust signals that feel Austrian, tested against the German version instead of assumed to be the same.
Clear delivery dates and return terms for Austrian addresses, especially for shops that ship from Germany.
Reviews and guarantees placed where Austrian buyers hesitate, informed by what the research says they doubt.
Fewer fields and the payment methods Austrian buyers expect, shown before the final step.
Giesswein is an Austrian brand. SNOCKS is right next door in Germany.

€12.2M
over 3 years

€8.2M+
additional revenue
Yes, when it's set up right. The GDPR applies, enforced by one of Europe's strictest authorities, so consent has to be active and every tool in the stack has to be checked. Your data protection lead signs off on the setup, and we plan tests around what it allows.
As a starting point, yes. As a guarantee, no. Every idea gets its own odds for your Austrian shop, and a German winner still has to win in Austria before it counts.
Giesswein came to us after a post-COVID revenue drop. The program added €12.2M in revenue over three years, and a single test added €232,500 a month. The full story is in the case study.
The first month is research, and the first tests go live by the end of it. By month three, six to ten tests run at once and the first winners are live. The guarantee: at least 10% more revenue in under six months, or month seven onward is free.
We work with online shops from €100k a month. Book a call and we'll tell you straight whether yours is a fit, and if it isn't, we'll say that too.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
The guarantee, in full
When you can predict what is likely to win, you can promise the outcome. What counts as uplift, how it's measured, and what happens if we miss is written down in plain language.
We can promise it because we know our numbers: more than 50% of our A/B tests win, across 4,000+ documented experiments. That's when a guarantee stops being marketing and becomes underwriting.
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