Frequently asked questions.
4 questions
E-commerce CRO optimizes a single transactional moment — product page → cart → checkout, decided in minutes. Acquisition-funnel CRO optimizes a 5–6 stage considered decision over days or weeks: lead capture → qualification → quote → contract → activation. Different psychology, different metrics, different test designs.
Subscription D2C, insurance, telco, lead-gen B2C, and any business where the customer takes more than a session to decide. We're not a fit for impulse-buy fashion or low-AOV repeat purchases — those are e-commerce CRO and we have a different team for that.
We don't just optimise each stage in isolation. We model the compound math: a 2% lift on lead capture × 2% on qualification × 2% on quote-to-contract × 2% on activation compounds to ~8% on revenue — without touching any single stage's conversion rate dramatically. That's the leverage e-commerce CRO misses.
First test shipped in week 2–3. Lead-capture and qualification stages usually show meaningful results within 4–6 weeks because traffic concentrates there. Later-stage optimisations (contract, activation) take longer because the cohorts are smaller — typically 8–12 weeks per test.
Want to find the compound-lift levers in your funnel?
30-minute strategy call. We'll map your stage-by-stage drop-offs, identify the highest-leverage tests for your vertical, and show you what the engagement looks like.
- €500M+ in additional revenue across 250+ brands
- 4,000+ A/B tests · 52.6% win rate
- 10% RPU uplift guaranteed in 6 months — or we work free