500+ Ecom Conversion Checkpoints for your Store
Here is my ๐๐ฐ๐ผ๐บ ๐๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป ๐๐ต๐ฒ๐ฐ๐ธ๐ฝ๐ผ๐ถ๐ป๐๐ ๐๐ถ๐๐ต ๐๐๐+ ๐ถ๐ฑ๐ฒ๐ฎ๐ to audit every page of your store. I put together this CRO checklist and mapped the highest-impact checkpoints across every page of an e-commerce funnel. Built around conversion psychology, the Need Navigator framework, and proven ideas from 250+ DTC brands.
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What you get
What's included:
15 Header & navigation ideas
23 Hero section ideas
20 Featured category ideas
18 Featured product ideas
Cart & checkout ideas
Social proof ideas
Trust & urgency ideas
Bundle & AOV ideas
Each with impact rating, implementation cost, and the psychological why
Here's how you use this base:
1. 1. Go through and check which revenue levers your store is missing
2. 2. Prioritize by impact and cost columns
3. 3. Use the psychological why to build your test hypothesis
4. 4. Test, implement, repeat
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex tells you which test before you build it, and runs your whole testing program in one place.
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Good to know
Free. Five quick questions, then it's yours.
Not sure where your shop leaks? Book a call and we'll tell you where the money gets lost and what to test first.
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More resources
How we built the genome
Where the tests in the genome come from and how Apex learns from them.
Get the guideUrgency & Scarcity: what Ecom brands with โฌ100M+ know that you don't
This is the framework behind โฌ1.7M in conversion uplift zero extra ad spend. I see this on almost every audit of 7โ9 figure brands:
Get the guideEcom Optimization Framework
We broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark.
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Spend the same on ads.
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30 minutes, and you'll know exactly where your shop stands.