E-Commerce CRO Checklist - All Pages
Here is my ππ°πΌπΊ ππΌπ»ππ²πΏππΆπΌπ» ππ΅π²π°πΈπ½πΌπΆπ»ππ to audit every page of your store. I put together this CRO checklist and mapped the highest-impact checkpoints across every page of an e-commerce funnel. Built around conversion psychology, the Need Navigator framework, and proven ideas from 250+ DTC brands.
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What you get
What's included:
15 Header & navigation ideas
23 Hero section ideas
20 Featured category ideas
18 Featured product ideas
Cart & checkout ideas
Social proof ideas
Trust & urgency ideas
Bundle & AOV ideas
Each with impact rating, implementation cost, and the psychological why
Here's how you use this base:
1. 1. Go through and check which revenue levers your store is missing
2. 2. Prioritize by impact and cost columns
3. 3. Use the psychological why to build your test hypothesis
4. 4. Test, implement, repeat
Good to know
Free. Five quick questions, then it's yours.
Not sure where your shop leaks? Book a call and we'll tell you where the money gets lost and what to test first.
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More resources
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This is the framework behind β¬1.7M in conversion uplift zero extra ad spend. I see this on almost every audit of 7β9 figure brands:
Get the guideEcom Optimization Framework
We broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark.
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