I've spent 1,000s of hours mastering Claude
We've spent 1,000+ hours running A/B tests on European DTC brands. Then I built Claude Skills for CRO. I spent 2 hours building this pack. 10 Skills for e-Commerce Managers:
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Answer five quick questions and the link is yours.
Step 1
Step 2
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Step 5
What's your email address?
What you get
Give it your pricing structure
Get anchoring opportunities, scarcity tactics, price presentation fixes.
Paste competitor URL
Get positioning analysis, conversion tactics, and what to steal.
Upload product page screenshot
Get psychological triggers missing, trust signal gaps, urgency opportunities.
Feed A/B test results
Get stat sig validation, segment breakdown, next test hypotheses.
Describe heatmap patterns
Get behavioral hypotheses, test ideas, friction explanations.
Paste landing page URL
Get headline clarity issues, CTA placement problems, mobile friction fixes.
Give it ICP + offer
Get full email sequence with subject lines, body copy, and CTAs.
Paste session recording behavior
Get friction points and drop-off reasons, prioritized by revenue impact.
Full list in the image.
Giving all 10 away. Want the complete Notion list?
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Free. Five quick questions, then it's yours.
Not sure where your shop leaks? Book a call and we'll tell you where the money gets lost and what to test first.
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More resources

How we built the genome
Where the tests in the genome come from and how Apex learns from them.
Get the guideUrgency & Scarcity: what Ecom brands with €100M+ know that you don't
This is the framework behind €1.7M in conversion uplift zero extra ad spend. I see this on almost every audit of 7–9 figure brands:
Get the guideEcom Optimization Framework
We broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark.
Get the guideSpend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.