Psychological Triggers to Increase ARPU on Your DTC Store
After 4,000+ A/B tests across European DTC brands, we've stopped assuming social proof always works. 3 out of 4 social proof tests in our last study failed or went flat. You're paying to bring people to your store, and somewhere between landing and checkout, you're losing most of them.
Free. Five quick questions, then it's yours.
What's inside
What you get
It happens because the way your store _communicates_ isn't matching how your customers' brains actually make decisions.
Users didn't respond to "others bought this."
They responded to "I want to look like that."
I documented 4 psychological triggers with 18 real tests behind them, including which ones backfired and why.
What's inside:
- - Real ARPU uplifts per test (up to +23.74%)
- - The pattern behind each trigger cluster
- - Why the same principle can win or lose depending on context
๐๐ณ ๐๐ผ๐'๐ฟ๐ฒ ๐ฟ๐๐ป๐ป๐ถ๐ป๐ด ๐ฎ ๐ณ-, ๐ด-, ๐ผ๐ฟ ๐ต-๐ณ๐ถ๐ด๐๐ฟ๐ฒ ๐๐ฐ๐ผ๐บ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ฎ๐ป๐ฑ ๐๐ฎ๐ป๐ ๐ถ๐:
1\. Like this post
2\. Comment PSY
and I'll send it to you.
Not sure where your shop leaks?
Book a call and we'll tell you where the money gets lost and what to test first.
Get the free copy
Answer five quick questions and the link is yours.
Step 1
Step 2
Step 3
Step 4
Step 5
What's your email address?
The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
The Newsletter Read by Employees from Brands like
