45+ copy-paste A/B-Test ideas for e-commerce Managers
45+ A/B test ideas with hypotheses, psychological mechanisms and predicted win rates. A practical testing library for e-commerce managers ↓ Explore ideas for product pages, navigation, and checkout (and why they could work).
Free. Five quick questions, then it's yours.
What's inside
What you get
Here’s what’s included:
Social proof and expert endorsements
Cross-sell, bundle and cart upsell ideas
Mobile search, size filters and quick add-to-cart
Price presentation, savings and guest checkout
Examples from Birkenstock, Puma, yFood and Caraway.
Hypotheses, psychology, key takeaways and available win-rate predictions.
All in Notion, ready to adapt to your shop.
Finding an idea is the first step. Deciding which one deserves your team’s time comes next.
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex tells you which test wins before you build it, and runs your whole testing program in one place.
Use the library to develop your hypotheses and Apex to help prioritise them.
Want the full testing library?
I’ll send it over.
Not sure where your shop leaks?
Book a call and we'll tell you where the money gets lost and what to test first.
Get the free copy
Answer five quick questions and the link is yours.
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.






Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
