31 A/B Tests that generate €750,000+ in Revenue Uplift
31 A/B tests that generate €750,000 in revenue uplift (2026). All in one Notion page ↓ Pricing, product pages, merchandising, navigation, and cart improvements.
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𝗣𝗿𝗶𝗰𝗶𝗻𝗴 & 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝘀
Price endings and discounted price displays
Discount messaging and colors
Final-sale messaging and free-shipping thresholds
𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗮𝗴𝗲 𝗨𝗫
Size-guide tools and product benefit summaries
Mobile image previews and A+ content
Product support details and sticky add-to-cart behavior
𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴 & 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗣𝗮𝗴𝗲𝘀
Category banners and navigation icons
Sale and bestseller badges
Product color swatches
𝗛𝗼𝗺𝗲𝗽𝗮𝗴𝗲 & 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻
Bestseller slider placement
Mobile hero banner size
Homepage video and header layout
𝗔𝗱𝗱 𝘁𝗼 𝗖𝗮𝗿𝘁 & 𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁
Savings displayed inside add-to-cart buttons
Cart drawer urgency messaging
Payment badges
Each entry shows what changed and the reported uplift in % and €.
Plenty of ideas. The next step is knowing which ones to test first.
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On top of it we built our own testing tool, Apex.
Apex tells you which test wins before you build it, and runs your whole testing program in one place.
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