15+ Tests with Counter-intuitive results and +265K in Revenue
15 A/B tests that broke the 'Add More, Convert More' rule. Here's what happened: €265,480.43 in extra revenue. The playbooks usually say:
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What's inside
What you get
Add urgency. Add social proof. Add cross-sells. Add trust badges.
We did the opposite.
Across 15 A/B tests for Oceansapart, we removed sticky buttons, hid sale badges, stripped color swatches, deleted cross-sell sections, and cut category headings.
Counter-intuitive? Yes. Surprising? Not anymore.
These tests added information, broke a familiar format, or introduced a new decision point.
Here's what you'll get:
Real winning tests across PDP, PLP, homepage, cart, and sitewide
Individual ARPU lifts ranging from
The exact changes that moved revenue and why
Monthly revenue uplift per test
The counter-intuitive pattern hiding behind every result
Shoppers don't need more reasons to buy. They need fewer reasons to hesitate.
𝗪𝗮𝗻𝘁 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗙𝗶𝗴𝗺𝗮 𝗳𝗶𝗹𝗲?
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
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