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A/B test ideas

106+ copy-paste A/B-Test ideas to Increase Revenue

106+ copy-paste A/B-Test ideas for e-commerce managers ↓ Built on 4,000+ A/B tests across 250+ European DTC brands. We're not going to explain the method here. Just what it does:

General CRO
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Free. Five quick questions, then it's yours.

106+ copy-paste A/B-Test ideas to Increase Revenue

What's inside

What you get

Run it on your homepage

Get the tests that decide if visitors even scroll past the fold.

Run it on your category or PLP

Get the tests that kill browse-to-cart before it starts.

Run it on your product page

Get the tests that decide if "just looking" becomes "add to cart."

Run it on your cart

Get the tests that catch silent abandonment before checkout.

Run it on your checkout flow

Get the tests that find exactly where revenue is bleeding out.

Every test comes with the psychological mechanism behind it,

the hypothesis, and the real ARPU lift it produced.

Plus more, across:

\- Mobile-specific friction

\- Trust & social proof

\- Technical & speed

\- Testing & analytics readiness

...and more! Full A/B test library in the Airtable.

𝗪𝗮𝗻𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗔𝗶𝗿𝘁𝗮𝗯𝗹𝗲 𝘄𝗶𝘁𝗵 𝗮𝗹𝗹 𝟭𝟬𝟲+ 𝗔/𝗕-𝗧𝗲𝘀𝘁 𝗶𝗱𝗲𝗮𝘀?

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Not sure where your shop leaks?

Book a call and we'll tell you where the money gets lost and what to test first.

See if your shop is a fit

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The CRO agency behind 250+ of the world's leading online businesses

Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.

Strauss
Koro
Sunday Natural
The Body Shop
Grover
Hello Fresh
Natural Elements
AG1
Bluebrixx
Woom
Hornbach
Tourlane
Congstar
Holy
Junglück
PV
Wunschgutschein
Motel A Mino
Mofakult
Bruna
Buah
Waterdrop
Purelei
Giesswein
Schiesser
Livefresh
Blackroll
The Female Company
Ryzon
1 Kom Ma 5
Kickz
Horizn Studios
Seeberger
Luca Faloni
Priwatt
T1tan
Snocks
Plantura
NatureHeart
Zahnheld
Jumbo
Ironmaxx
NKM
Oceansapart
Omhu
Send a Friend
Fitjeans
BGA
DRIP and Apex

Spend the same on ads.
Make more from them.

Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.

See if your shop is a fit

30 minutes, and you'll know exactly where your shop stands.

The Newsletter Read by Employees from Brands like

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Join 17,000+ Ecom founders turning CRO insights into revenue

Trusted by 250+ brands

  • Strauss
  • Koro
  • Sunday Natural
  • The Body Shop
  • Grover
  • Hello Fresh
  • Natural Elements
  • AG1
  • Bluebrixx
  • Woom
  • Hornbach
  • Tourlane
  • Congstar
  • Holy
  • Junglück
  • PV
  • Wunschgutschein
  • Motel A Mino
  • Ryzon
  • Kickz
  • The Female Company
  • Livefresh
  • Schiesser
  • Horizn Studios
  • Seeberger
  • Luca Faloni
  • Zahnheld
  • Snocks
  • Bruna
  • NatureHeart
  • Priwatt
  • Jumbo
  • NKM
  • Oceansapart
  • Omhu
  • Blackroll
  • 1 Kom Ma 5
  • Purelei
  • Giesswein
  • T1tan
  • Buah
  • Ironmaxx
  • Waterdrop
  • Send a Friend
  • Fitjeans
  • Mofakult
  • Plantura
  • BGA
  • Coop
DRIP / Apex

Prediction-based experimentation for online shops from €100k a month.

See if your shop is a fit

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