Swarovski & Cartier Funnel Breakdown

The other sells €25,000 bracelets to a carefully curated few.

Both are absolutely crushing it online.

I went deep into both brands to see how they convert,

increase AOV,

and build brand loyalty.

𝗦𝘄𝗮𝗿𝗼𝘃𝘀𝗸𝗶 (€1.9B - making accessible luxury work at 2,300 stores worldwide)

𝗖𝗮𝗿𝘁𝗶𝗲𝗿 (€8B+ - luxury that converts on legacy)

What's inside:

Full Funnel Breakdowns:

Pre-Sale Landing Pages

Psychographics

Editable Figma Templates

Customer Personas

Lowkey Genius Features

...and more!

We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.

On top of it we built our own testing tool, Apex.

Apex tells you which test wins before you build it, and runs your whole testing program in one place.

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