SKIN 1004 x Beauty of Joseon x The Ordinary Funnel Breakdown
SKIN1004, Beauty of Joseon & The Ordinary are doing $700M+ combined. Built almost entirely on ingredient transparency and radical trust. Funnels worth stealing. If you run an ecom brand, this is a must-see.
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Was du bekommst
They aren't just cult K-beauty and skincare brands, they're building conversion machines on trust, education, and ingredient-led psychology.
I went deep into all three brands to see how they convert,
increase AOV,
and turn first-time buyers into obsessed repeat customers.
SKIN1004: minimalist K-beauty and global cult.
Beauty of Joseon: heritage storytelling that converts.
The Ordinary: ingredient transparency as a revenue weapon.
What's inside:
Full Funnel Breakdowns:
Pre-Sale Landing Pages
Psychographics
Editable Figma Templates
Customer Personas
Lowkey Genius Features
...and more!
Want all three funnel breakdowns?
3. Be sure we're connected
And I'll send all three to you.
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SKIN1004, Beauty of Joseon & The Ordinary win online with $700M+ in sales.
If you run an Ecom brand, this is a must-see.
They aren't just skincare cult favorites-
they're conversion machines.
I went deep into all three brands to see how they convert,
increase AOV,
and build brand loyalty.
SKIN 1004 (K-beauty's best-kept secret)
Beauty of Joseon (heritage skincare, modern results)
The Ordinary (science-first, hype-free beauty)
What’s inside:
Full Funnel Breakdowns:
Pre-Sale Landing Pages
Psychographics
Editable Figma Templates
Customer Personas
Lowkey Genius Features
...and more!
Want all three funnel breakdowns?
And I'll send all three to you.
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