Salomon & HOKA Funnel Breakdown

I went deep into both brands to understand how they:

Convert performance-driven traffic

Increase AOV without aggressive discounting

Build loyalty across completely different athlete mindsets

(the technical performance authority turning trail credibility into trust-based conversion)

(the comfort-first disruptor transforming cushioning into a mass-market movement)

Pre-Sale & Campaign Landing Pages

Psychographics & Identity Triggers

Editable Figma Templates

Customer Personas

Low-key Genius UX & Merchandising Moves

…and more.

This isn’t about “nice design.”

It’s about

1.Like this post

2.Comment

and I’ll send both to you.

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Salomon & HOKA win online with $5B+ in sales.

If you run an Ecom brand, this is a must-see.

They aren’t just selling running shoes-

they’ve mastered performance × lifestyle at scale.

I went deep into both brands to see how they convert,

drive recurring revenue,

and build loyalty through data, psychology, and product design.

Salomon (the technical performance authority turning trail credibility into trust-based conversion)

HOKA (the comfort-first disruptor transforming cushioning into a mass-market movement)

What’s inside:

Full Funnel Breakdowns:

Pre-Sale Landing Pages

Psychographics

Editable Figma Templates

Customer Personas

Lowkey Genius Features

...and more!

Want both funnel breakdowns?

1\. Like this post

2\. Comment “RUN"

and I'll send both to you.