Salomon & HOKA Funnel Breakdown
If you run an Ecom brand, this is a must-see. They aren’t just selling running shoes they’ve mastered at scale.
Ganze Analyse holen
Beantworte fünf kurze Fragen, dann gehört der Link dir.
Schritt 1
Schritt 2
Schritt 3
Schritt 4
Schritt 5
Wie lautet deine E-Mail-Adresse?
Was du bekommst
I went deep into both brands to understand how they:
Convert performance-driven traffic
Increase AOV without aggressive discounting
Build loyalty across completely different athlete mindsets
(the technical performance authority turning trail credibility into trust-based conversion)
(the comfort-first disruptor transforming cushioning into a mass-market movement)
Pre-Sale & Campaign Landing Pages
Psychographics & Identity Triggers
Editable Figma Templates
Customer Personas
Low-key Genius UX & Merchandising Moves
…and more.
This isn’t about “nice design.”
It’s about
-----
Salomon & HOKA win online with $5B+ in sales.
If you run an Ecom brand, this is a must-see.
They aren’t just selling running shoes-
they’ve mastered performance × lifestyle at scale.
I went deep into both brands to see how they convert,
drive recurring revenue,
and build loyalty through data, psychology, and product design.
Salomon (the technical performance authority turning trail credibility into trust-based conversion)
HOKA (the comfort-first disruptor transforming cushioning into a mass-market movement)
What’s inside:
Full Funnel Breakdowns:
Pre-Sale Landing Pages
Psychographics
Editable Figma Templates
Customer Personas
Lowkey Genius Features
...and more!
Want both funnel breakdowns?
Gut zu wissen
Kostenlos. Fünf kurze Fragen, dann gehört sie dir.
Willst du solche Tests auch für deinen Shop? Wir finden die Stellen, an denen dein Shop Geld verliert. Wir sagen voraus, welche Lösungen wahrscheinlich gewinnen. Und wir fahren die Tests für dich.
Weiterlesen
Mehr Ressourcen
Triumph Funnel Breakdown
Triumph's funnel is a CRO masterclass for premium lingerie brands. From landing page to checkout - every step is designed to convert and retain. I turned it into a…
Report holenSKIMS & Kylie Cosmetics Funnel Breakdown
If you run an Ecom brand, this is a must-see.
Report holenH&M Group Homepage Breakdowns
This is how a €21B Fashion Ecosystem Shapes Modern Retail. 8 global brands and 4,000+ stores under the same group: H&M.
Report holen
Gleiches Werbebudget.
Mehr Umsatz.
Buch ein Gespräch mit dem Team und erzähl uns von deinem Shop. Wir sprechen darüber, wo er heute steht, wo du hinwillst und wie wir dich dahin bringen. Wenn wir nicht die beste Investition für dein Geld sind, sagen wir dir das ehrlich.
30 Minuten, und du weißt genau, wo dein Shop steht.