Rhode x Fenty x Kylie Cosmetics Funnel Breakdown
You're gonna want this. Fenty Beauty, Kylie Cosmetics & Rhode Skin marketing strategies now valued at over $5 billion combined. Fenty alone sits at $3B, Rhode was acquired for $1B, and Kylie Cosmetics commands a $1.2B valuation. It's a crazy successful mix that few industries ever replicate.
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In this file, I've mapped the entire conversion funnel of Fenty, Kylie & Rhode-
-from first impression to checkout
and provided analysis across:
Pre-Sale Landing Pages
Psychographics
Editable Figma Templates
Customer Personas
Lowkey Genius Features
...and more!
People say I should charge for these. But if I did that, I couldn't use it to go viral.
𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝟳-, 𝟴-, 𝗼𝗿 𝟵-𝗳𝗶𝗴𝘂𝗿𝗲 𝗲𝗰𝗼𝗺 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁 𝘁𝗵𝗶𝘀 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸:
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Kylie Cosmetics, Rhode & Fenty Beauty win online with $5.2B in sales
If you run an Ecom brand, this is a must-see.
They aren't just celebrity beauty giants-
-they're absolutely crushing it online.
I went deep into all three brands to see how they convert,
increase AOV,
and build brand loyalty.
Fenty Beauty (revolutionizing inclusive beauty)
Rhode Skin (redefining clean skincare)
Kylie Cosmetics (dominating social-first beauty)
What’s inside:
Full Funnel Breakdowns:
Pre-Sale Landing Pages
Psychographics
Editable Figma Templates
Customer Personas
Lowkey Genius Features
...and more!
Want all three funnel breakdowns?
And I'll send all three to you.
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