Prada & Dior & Versace Funnel Breakdowns

Three completely different approaches to converting desire into revenue online.

I went deep into all three brands to see how they convert,

increase AOV,

and build brand loyalty.

𝗣𝗿𝗮𝗱𝗮 (€3.56B - intellectual luxury that converts on cultural authority)

𝗗𝗶𝗼𝗿 (€7B+ - the maison that made desire scalable)

𝗩𝗲𝗿𝘀𝗮𝗰𝗲 (€930M - bold maximalism now under Prada’s ownership, rebuilding its digital presence)

What’s inside:

Full Funnel Breakdowns:

Pre-Sale Landing Pages

Psychographics

Editable Figma Templates

Customer Personas

Lowkey Genius Features

...and more!

We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.

On top of it we built our own testing tool, Apex.

Apex tells you which test wins before you build it, and runs your whole testing program in one place.

Want the full breakdown? I’ll send all three to you.