Mobile vs Desktop Conversion Rates: What 486 Million Sessions Reveal (2026)
Mobile vs Desktop Conversion Benchmarks for e-commerce Managers ↓ We analyzed 486 million sessions across 117 European e-commerce brands. Understand how your store performs across devices (and where to focus your next tests).
Kostenlos herunterladen
Beantworte fünf kurze Fragen, dann gehört der Link dir.
Schritt 1
Schritt 2
Schritt 3
Schritt 4
Schritt 5
Wie lautet deine E-Mail-Adresse?
Was du bekommst
Here’s what’s inside:
1/ Conversion rates by device
Desktop median conversion rate is 3.93%. Mobile is 2.46%.
Compare each device with its own benchmark.
2/ Where your traffic lands
Mobile accounts for roughly 76-78% of sessions in the dataset.
See how that compares with its share of conversions.
3/ Average order value
Desktop median AOV is €104 vs €79 on mobile.
See how order value adds to the conversion gap.
4/ Performance ranges
Explore the P10-P90 distributions for each device to see where your store sits beyond the median.
5/ Putting the benchmarks to work
Break down your results by device and traffic source to identify which segments need further investigation.
Benchmarks show you where to investigate. The next question is which hypotheses to test first.
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex tells you which test is likely to win before you build it, and runs your whole testing program in one place.
Use the report to compare each device against its benchmark and prioritize your next test hypotheses.
WANT IT?
Gut zu wissen
Kostenlos. Fünf kurze Fragen, dann gehört sie dir.
Du weißt nicht, wo dein Shop Geld verliert? Buch ein Gespräch. Wir zeigen dir, wo das Geld verloren geht und was du zuerst testen solltest.
Weiterlesen
Mehr Ressourcen
So haben wir das Genom gebaut
Woher die Tests im Genom kommen und wie Apex daraus lernt.
Guide holenUrgency & Scarcity: what Ecom brands with €100M+ know that you don't
This is the framework behind €1.7M in conversion uplift zero extra ad spend. I see this on almost every audit of 7–9 figure brands:
Guide holenEcom Optimization Framework
We broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark.
Guide holen
Gleiches Werbebudget.
Mehr Umsatz.
Buch ein Gespräch mit dem Team und erzähl uns von deinem Shop. Wir sprechen darüber, wo er heute steht, wo du hinwillst und wie wir dich dahin bringen. Wenn wir nicht die beste Investition für dein Geld sind, sagen wir dir das ehrlich.
30 Minuten, und du weißt genau, wo dein Shop steht.