Why I don’t think in Funnels but rather in Friction points
How I Used This New Framework to Add €2.1M in Revenue for One of Our Clients (Spoiler: It’s Better Than a Sales Funnel) Funnels are everywhere:
Kostenlos herunterladen
Beantworte fünf kurze Fragen, dann gehört der Link dir.
Schritt 1
Schritt 2
Schritt 3
Schritt 4
Schritt 5
Wie lautet deine E-Mail-Adresse?
Was du bekommst
Marketing funnels
Webinar funnels
Upsell funnels
For years, I thought they were the secret sauce to conversions.
“If you just cram more people into the top, magic will happen at the bottom,” right?
But here’s the thing: funnels oversimplify reality.
Real users don’t move in a neat, linear path from TOFU, MOFU, BOFU to purchase.
Instead, they face countless micro-decisions - moments of hesitation and doubt, like:
Can I trust this site?
Will the product fit me?
Is the product worth the price?
What if the product doesn’t work for me?
These micro-decisions are called Friction Points.
If you solve all of your customers' friction points on their first visit, they will convert.
No need for fancy funnel stages or retargeting - users will simply convert.
I’ve just put together a 16-page guide explaining the core concept and how to identify and fix your customers' friction points to increase conversions and profit fast.
If you want it:
2\. Reshare for priority access (optional)
Gut zu wissen
Kostenlos. Fünf kurze Fragen, dann gehört sie dir.
Du weißt nicht, wo dein Shop Geld verliert? Buch ein Gespräch. Wir zeigen dir, wo das Geld verloren geht und was du zuerst testen solltest.
Weiterlesen
Mehr Ressourcen
Triumph Funnel Breakdown
Triumph's funnel is a CRO masterclass for premium lingerie brands. From landing page to checkout - every step is designed to convert and retain. I turned it into a…
Report holenSKIMS & Kylie Cosmetics Funnel Breakdown
If you run an Ecom brand, this is a must-see.
Report holenH&M Group Homepage Breakdowns
This is how a €21B Fashion Ecosystem Shapes Modern Retail. 8 global brands and 4,000+ stores under the same group: H&M.
Report holenStarte deinen nächsten Test in Apex
Kostenlos starten, ohne Karte.
Gleiches Werbebudget.
Mehr Umsatz.
Buch ein Gespräch mit dem Team und erzähl uns von deinem Shop. Wir sprechen darüber, wo er heute steht, wo du hinwillst und wie wir dich dahin bringen. Wenn wir nicht die beste Investition für dein Geld sind, sagen wir dir das ehrlich.
30 Minuten, und du weißt genau, wo dein Shop steht.