BFCM Prep Steps for Your Shopify Store (2026)
The Shopify e-Commerce Manager's Black Friday Checklist is here. 25 steps. Before, during and after BFCM (All in one Notion page) Here's what's inside:
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Wie lautet deine E-Mail-Adresse?
Was du bekommst
Products & offers
Choose what to promote, plan your discounts and get your inventory ready.
Mobile & checkout
Check the buying experience before your BFCM traffic arrives.
Email & retargeting
Plan how you'll bring previous visitors and customers back to your store.
Shipping & fulfillment
Prepare delivery options, order workflows and contingency plans.
Customer support & returns
Make sure your team is ready for the questions that come with more orders.
Retention & analytics
Plan your follow-up and track what worked for your next campaign.
Based on Shopify's BFCM checklist, organized in one Notion page for your team.
The checklist helps you prepare your store for BFCM.
Apex helps you decide what to test first.
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex tells you which test before you build it, and runs your whole testing program in one place.
Let me know if you want the full checklist.
Gut zu wissen
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Du weißt nicht, wo dein Shop Geld verliert? Buch ein Gespräch. Wir zeigen dir, wo das Geld verloren geht und was du zuerst testen solltest.
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Gleiches Werbebudget.
Mehr Umsatz.
Buch ein Gespräch mit dem Team und erzähl uns von deinem Shop. Wir sprechen darüber, wo er heute steht, wo du hinwillst und wie wir dich dahin bringen. Wenn wir nicht die beste Investition für dein Geld sind, sagen wir dir das ehrlich.
30 Minuten, und du weißt genau, wo dein Shop steht.