The Black Friday CRO Audit (2026 edition)
250 CRO Checkpoints for e-commerce Managers to review before BFCM ↓ Your Black Friday offer is ready. Is the rest of your store? I’ve put together 250 checkpoints to help you prepare for Black Friday.
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Was du bekommst
What’s inside:
1/ Site performance & speed
Review load testing, image compression, and third-party scripts to prepare your store for peak traffic.
2/ Inventory & logistics
Check stock forecasts, shipping capacity, and how you communicate sold-out products to shoppers.
3/ Pricing & offers
Review discount margins, bundle pricing, and offer consistency across your website, ads, and emails.
4/ Landing pages & product pages
Review mobile layouts, sale badges, promotional messaging, and stock availability indicators.
5/ Cart & checkout
Check payment methods, discount codes, and cart persistence. Test whether customers can complete their purchase under peak load.
...and more!
The full checklist is organized in Airtable. Use it to identify gaps and prioritize what needs attention before Black Friday.
Then turn the opportunities that need validation into hypotheses worth testing.
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex tells you which test wins before you build it, and runs your whole testing program in one place.
WANT THE FULL CHECKLIST?
Gut zu wissen
Kostenlos. Fünf kurze Fragen, dann gehört sie dir.
Du weißt nicht, wo dein Shop Geld verliert? Buch ein Gespräch. Wir zeigen dir, wo das Geld verloren geht und was du zuerst testen solltest.
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Gleiches Werbebudget.
Mehr Umsatz.
Buch ein Gespräch mit dem Team und erzähl uns von deinem Shop. Wir sprechen darüber, wo er heute steht, wo du hinwillst und wie wir dich dahin bringen. Wenn wir nicht die beste Investition für dein Geld sind, sagen wir dir das ehrlich.
30 Minuten, und du weißt genau, wo dein Shop steht.