93+ A/B Test Ideas for e-Commerce Managers

1/ 26 findings from Gymshark

Explore checkpoints from their PDP, PLP, and checkout flow.

2/ 19 findings from TEMU

Explore product discovery, social proof, and purchase reassurance.

3/ 18 Valentine’s Day tests

Find ideas for gift discovery, cross-sells, and the gifting experience.

4/ 15 Christmas shopping tests

Address delivery doubts, returns, and gift selection.

5/ 15 Black Friday tests

Explore how you present deals, discounts, urgency, and savings.

All 93 checkpoints in one Notion page.

A checklist gives you ideas for what to test. The next question is which ones to build first.

We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.

On top of it we built our own testing tool, Apex.

Apex tells you which test wins before you build it, and runs your whole testing program in one place.

Use the resource to spot opportunities and build better test hypotheses.

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