567 copy-paste CRO Ideas to increase Conversion Rate

a blank doc, five brainstormed ideas, and a guess about what to run first.

This is what a properly built swipe file looks like instead:

1/ 80+ Test results

Exact revenue and CR uplifts. Not case study fluff, the real numbers.

2/ 389 Proven A/B-test ideas

Straight from our internal swipe file. No guessing what to test next.

3/ 80+ Funnel optimization ideas

Pulled from real funnel breakdowns. Homepage to checkout.

4/ 15 meta-analysis findings

Patterns extracted from 400 best practices.

What actually moves the needle.

5/ Seasonal winners

Black Friday, Xmas, Valentine's Day - A/B-tests that worked, ready to reuse.

6/ €500M+ in generated Ecom revenue

The results behind every tactic in the file.

7/ Built on top 1% DTC brands

HelloFresh, SNOCKS, Giesswein.

A well-built swipe file changes how you test.

We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.

On top of it we built our own testing tool, Apex.

Apex tells you which test wins before you build it, and runs your whole testing program in one place.

Let me know if you want the full file.