45+ copy-paste A/B-Test ideas for e-commerce Managers

Here’s what’s included:

Social proof and expert endorsements

Cross-sell, bundle and cart upsell ideas

Mobile search, size filters and quick add-to-cart

Price presentation, savings and guest checkout

Examples from Birkenstock, Puma, yFood and Caraway.

Hypotheses, psychology, key takeaways and available win-rate predictions.

All in Notion, ready to adapt to your shop.

Finding an idea is the first step. Deciding which one deserves your team’s time comes next.

We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.

On top of it we built our own testing tool, Apex.

Apex tells you which test wins before you build it, and runs your whole testing program in one place.

Use the library to develop your hypotheses and Apex to help prioritise them.

Want the full testing library?

I’ll send it over.