31 A/B Tests that generate €750,000+ in Revenue Uplift

Here’s what’s inside:

𝗣𝗿𝗶𝗰𝗶𝗻𝗴 & 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝘀

Price endings and discounted price displays

Discount messaging and colors

Final-sale messaging and free-shipping thresholds

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗮𝗴𝗲 𝗨𝗫

Size-guide tools and product benefit summaries

Mobile image previews and A+ content

Product support details and sticky add-to-cart behavior

𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴 & 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗣𝗮𝗴𝗲𝘀

Category banners and navigation icons

Sale and bestseller badges

Product color swatches

𝗛𝗼𝗺𝗲𝗽𝗮𝗴𝗲 & 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻

Bestseller slider placement

Mobile hero banner size

Homepage video and header layout

𝗔𝗱𝗱 𝘁𝗼 𝗖𝗮𝗿𝘁 & 𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁

Savings displayed inside add-to-cart buttons

Cart drawer urgency messaging

Payment badges

Each entry shows what changed and the reported uplift in % and €.

Plenty of ideas. The next step is knowing which ones to test first.

We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.

On top of it we built our own testing tool, Apex.

Apex tells you which test wins before you build it, and runs your whole testing program in one place.

WANT IT? I’ll send it over.