Results you
can read
One verdict per test, what moved per device, and what the test did to money and profit per visitor.
Fabian GmeindlCo-Founder
Published
What is new
Every test in Apex now ends on one result page that tells you what happened and what to do next: one verdict, the reason behind it and, for Shopify shops, what the test did to money and profit per visitor.
No more piecing results together from different dashboards. Devices side by side, every metric the test moved, heat maps for every variant and how engaged visitors were, all in five tabs.
Inside a result
Five tabs, one clear answer
Switch between them at the top of any test in Apex.
OverviewMetricsCommerceBehaviorEngagement
Main goal
Keep variant B
Overview
The main goal with its performance over time, a summary for all, mobile and desktop visitors, and a clear recommendation with the reason behind it.
Metrics
Every metric the test moved, with a chart for each.
Money per visitor
Profit per visitor
Commerce
What the test did to money per visitor and profit per visitor, so you can optimise for profit.
Behavior
The funnel and a full heat map for every variant: taps, clicks and average scroll depth, side by side with the control.
Bounce rate
Read depth
Pages per session
Engagement
Did visitors stay, how far did they read and did they keep browsing: bounce rate, read depth and pages per session.
Where to find it
- Open any test in Apex.
- The results open on the Overview. Switch between Metrics, Commerce, Behavior and Engagement at the top.
Good to know
Profit per visitor needs your product costs in Shopify. Commerce is available for Shopify shops today.