Big decisions, many visits
Trips involve real money, several travellers, fixed dates and high hopes. People rarely book after one page, so the funnel has to support comparing and coming back.
Travel
For travel businesses that sell online
A/B testing for travel websites and booking funnels
Your visitors are planning something they care about, with real money and other people involved. They compare, leave and come back. We find out what makes them book or request a quote, put odds on every test idea before it's built, and run six to ten tests at once.
A free 30-minute call with the team. That's it.
4.3 millionA/B tests in the genome, from 151,000 shops
50%+of our A/B tests win. The industry: about 1 in 5
€500M+additional revenue for 250+ brands
What's different here
Nobody books a trip on impulse
Travel isn't a normal checkout. The decision is emotional, expensive and shared, and it often ends with a quote or a call instead of a cart.
Is this the right trip?
Travellers need to know the destination, route, hotel and timing fit what they want. A vague itinerary creates doubt and delays the booking.
Trust before commitment
Reviews, cancellation terms, payment safety and what happens when plans change all need answers before the quote or booking step.
The sale often closes offline
Many travel funnels turn interest into a quote request or an advisor call. Tests have to be judged on qualified requests and bookings, not form fills alone.
What we test here
What a travel backlog looks like
Every idea starts in research into your travellers: reviews, support questions, session recordings. Then it gets a Likelihood to Win in Apex by DRIP, our own testing tool, before anyone builds it. A few ideas that tend to show up:
Itineraries you can picture
Day-by-day previews, real photos and clear inclusions, so travellers can imagine the trip and keep going.
Risk answered before the form
Cancellation terms, payment safety and reviews shown ahead of the quote or booking step, where the doubt sits.
Quote forms that get finished
Step order, progress, field labels and what happens after sending, balanced so you get more requests without worse leads.
Flexibility made visible
Flexible dates and editable trip modules, so travellers feel in control instead of locked into a package.
Results from our case studies
Our public case studies are from online shops. These are two of our biggest results, run with the same method you'd get.
€8.2M+
additional revenue
How SNOCKS scaled from €2M to €90M a year
€12.2M
over 3 years
How Giesswein added €12.2M in revenue after a post-COVID drop
Common questions
Longer decisions, more comparison, more emotion and often an offline step before the booking. The funnel has to build planning confidence and trust, and tests are judged on bookings and qualified requests rather than add-to-cart.
Yes. We test structure, step order, field labels, progress, trust messages and what happens after sending. The goal is more qualified requests, not just more form volume.
Where we can, we connect website events to what happens after: quote requests, advisor calls, lead quality and booking value. That stops a test from winning on cheap leads that never book.
Yes, if it's planned for. Test duration and the minimum detectable effect are fixed before launch, and every result is read against the season, so a busy week is never mistaken for a winning variant.
Book a call and tell us about your funnel and your traffic. We'll tell you straight whether it's a fit, and if it isn't, we'll say that too.
The first month is research, and the first tests go live by the end of it. By month three, six to ten tests run at once and the first winners are live. The guarantee: at least 10% more revenue in under six months, or month seven onward is free.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your booking funnel. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
See if your funnel is a fit
30 minutes, and you'll know exactly where your funnel stands.
The guarantee, in full
At least 10% more revenue in under six months, or month seven onward is free.
When you can predict what wins, you can promise the outcome. What counts as uplift, how it's measured, and what happens if we miss is written down in plain language.
We can promise it because we know our numbers: more than 50% of our A/B tests win, across 4,000+ documented experiments. That's when a guarantee stops being marketing and becomes underwriting.