Trust comes before the form
People share sensitive data and make risk decisions. Without clear credibility, privacy and product explanation, fewer of them start the quote, and fewer finish it.
Insurance
For insurers, brokers and comparison platforms
A/B testing for insurance quote funnels
Your visitors are handing over personal data to buy something they can't see and hope never to use. They don't need more persuasion, they need less doubt. We find out where they drop, put odds on every test idea before it's built, and run six to ten tests at once.
A free 30-minute call with the team. That's it.
4.3 millionA/B tests in the genome, from 151,000 shops
50%+of our A/B tests win. The industry: about 1 in 5
€500M+additional revenue for 250+ brands
What's different here
Less doubt, not more pressure
Insurance buyers are careful, compare a lot and are sensitive to anything that looks like a trick. The funnel has to earn their data before it gets it.
Every field costs something
The form has to collect enough for a useful quote while keeping people oriented and motivated to continue.
Products are hard to compare
Vague benefits, hidden exclusions and unclear pricing create doubt and push people back to comparison sites.
Volume isn't quality
Optimising for completed forms alone can lower lead quality. Tests have to be tied to qualified leads and signed policies where possible.
What we test here
What an insurance backlog looks like
Every idea starts in research into your visitors: where they drop, what they ask, what worries them. Then it gets a Likelihood to Win in Apex by DRIP, our own testing tool, before anyone builds it. A few ideas that tend to show up:
Quote forms people finish
Field grouping, step labels, progress and effort expectations, tested so completion goes up without lead quality going down.
Privacy said upfront
Why each piece of data is needed and how it's protected, shown at the moment people hesitate to type it in.
Cover in plain language
Readable summaries of what's covered and what isn't, so visitors can compare without leaving for a comparison site.
Reassurance for their situation
Messages for families, self-employed people or homeowners that show the product was built for someone like them.
Results from our case studies
Our public case studies are from online shops. These are two of our biggest results, run with the same method you'd get.
€8.2M+
additional revenue
How SNOCKS scaled from €2M to €90M a year
€12.2M
over 3 years
How Giesswein added €12.2M in revenue after a post-COVID drop
Common questions
It's trust-first and compliance-aware. Visitors are careful, products are complex, and the funnel often includes sensitive data and an offline sales step. The goal isn't more forms, it's more qualified leads and policies.
Yes. We test form length, field grouping, progress indicators, help text, privacy reassurance, defaults and step order. Every test is judged on completion and, where possible, on the quality of the leads it produces.
We don't write misleading claims or overpromise cover. Tests focus on clarity, trust, privacy and decision help, inside the legal and product limits you give us.
Where we can, we connect front-end tests to CRM or downstream data. Variants are judged on lead quality and policy conversion, not only on completed quotes.
Book a call and tell us about your funnel and your traffic. We'll tell you straight whether it's a fit, and if it isn't, we'll say that too.
The first month is research, and the first tests go live by the end of it. By month three, six to ten tests run at once and the first winners are live. The guarantee: at least 10% more revenue in under six months, or month seven onward is free.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your quote funnel. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
See if your funnel is a fit
30 minutes, and you'll know exactly where your funnel stands.
The guarantee, in full
At least 10% more revenue in under six months, or month seven onward is free.
When you can predict what wins, you can promise the outcome. What counts as uplift, how it's measured, and what happens if we miss is written down in plain language.
We can promise it because we know our numbers: more than 50% of our A/B tests win, across 4,000+ documented experiments. That's when a guarantee stops being marketing and becomes underwriting.