From 4.3 million A/B tests
The Black Friday Tests Most Likely to Win
Twelve Black Friday tests, ranked, each with a real test from a shop, for more revenue from the traffic you already pay for.
Over 250 online shops have tested with DRIP
Track record
Over 500 million euros in additional revenue for our clients
Inside the PDF
17 pages. Here are 16 of them.
What likely to win means, the twelve tests ranked, and one page per test with the shop's page before and the version it tested.
What you get
Twelve Black Friday tests, ranked from most to least likely to win.
The ranking
How often shops kept each kind of Black Friday test, against the average test. Start at the top.
A real test for each
The shop's page before and the version it tested, with a box on the change.
Your own ideas, scored
In Apex, our own experiments set the starting point for your ideas, and the most similar experiments move the score.
The problem
Some favourite Black Friday tests win less often.
Start with the tests most likely to win.
Free shipping
Free shipping is kept less often than the average test. A free gift is kept more often.
The word free
"Free" in the offer is kept less often than the price in the offer.
No idea what wins before you build
Use the ranking to choose which idea to test first: it shows how tests like yours did before.
At a glance
The twelve tests, ranked
How often shops kept each kind of test, against the average test. The real tests are in the PDF.
- 01A discount code
- 02Amount off
- 03Early access
- 04A free gift
- 05An offer for signing up
- 06Low stock on the product page
- 07The price in the offer
- 08Percent off
- 09An automatic discount
- 10Wins less often: "free" in the offer
- 11Wins less often: free shipping
- 12Wins less often: trust badges and payment icons
1.0 is the average A/B test. Higher means shops kept the change more often.
FAQ
Questions before you download
What does likely to win mean?
A poker player cannot know if the next hand wins, but knows which hands win more often. The ranking shows how often shops kept tests like each one, against the average test. It tells you where to start.
Where does the data come from?
From our database of 4.3 million A/B tests from 151,000 shops, collected since 2011: one of the largest A/B test databases in e-commerce. The ranking draws on its offer and product page tests.
Is this for my shop?
It is written for online shops with six-figure monthly revenue, on any platform. If you want to run the tests in Apex, Shopify and Scayle work out of the box.
What happens after the form?
We send the PDF link to your WhatsApp and an email to confirm the newsletter. Nothing else happens unless you book a demo. If you do, we score your Black Friday ideas for your shop live in the call.
Is it free?
Yes. The PDF is free.
Start your Black Friday with the tests most likely to win.
Twelve tests, ranked, each with a real test from a shop.